Creative storytelling through design & media.

Julia is a Cape Town-based freelance designer and art director with a background in fashion design, where she developed a deep understanding of brand narrative and strategic thinking.

Specialising in active and performance wear, she brings together her experience in design, storytelling, and problem-solving to help brands shape meaningful identities and cohesive visual worlds.

A creative all-rounder with a strategic mindset, Julia is passionate about building brands from the inside ouand turning strong ideas into beautiful, lasting work.

Recent Work:

Enjoy.cc | WINTER 25

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Projects

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When it comes to anything creative, I bring a thoughtful balance of strategy, storytelling, and design. With over six years of experience in the active and outdoor space, I specialise in brand identity, visual direction, and range curation that connects purposefully with audiences.

About

Services

Art Direction.
Product design + Curation.
Brand Strategy.
Content Production.

Location

Cape Town
Western Cape
South Africa

Education

MA Fashion Design Technology - London College of Fashion