Enjoy.cc | WINTER 25

For Enjoy’s Winter 2025 ProXision collection, I led both the product development and range curation, crafting a line that reflects the brand’s performance-driven ethos. Alongside this, I directed and produced the creative assets for the campaign, aiming to capture the fierce joy of riding fast with friends - that intoxicating mix of speed, skill, and connection. The visual language balances elite-level precision with raw emotion, ensuring that the spirit of racing never loses the passion and thrill that sits at the heart of the Enjoy brand.

Stills by Jess Meniere. Video and edit by James Heron. Shot in Paarl, South Africa.