ENJOY GEOM Collection

If you can’t beat them, then do something entirely different. We followed this philosophy when developing the concept for our first winter capsule of 2025. In an industry when everything can start to look the same, we tried to design a cycling range that was bold and striking yet still followed contemporary tastes. We took the same approach with conceptualising the shoot. Instead of riding the same over used roads, we paid homage to an iconic local bike shop, just before they relocate to a smaller premises. Many of us bought our first bikes there. The feeling of nostalgia was tenderly captured on medium format film by Will Sheepskin.